Great copywriting isn’t just about words, it’s about understanding people, asking the right questions and thinking strategically. Whether I’m uncovering powerful brand stories, crafting emotionally compelling messages, or using marketing insights to drive engagement.
PackAPunch Communications delivers content that gets results.
Founded in 2018 by me, Sophie Weldin, PackAPunch Communications specialises in content writing and communication strategies that amplify your brand’s voice. I help businesses of all sizes cut through the noise with clear, engaging and persuasive content that resonates across all marketing channels.
Tailored content that drives results — no fluff, just impactful storytelling.
Having worked with global brands like Umbro, Red Bull, Oxo and The Princes Trust, as well as start-ups and industry leaders, Sophie has developed a sharp instinct for storytelling.
At PackAPunch Communications, I offer a full suite of content writing services to help your brand amplify its message, engage your audience and build a strong online presence:
Web content - First impressions matter. We craft clear, engaging content that ensures your business stands out.
SEO-optimised website copy that boosts visibility and engagement
Marketing collateral content– brochures, posters, leaflets, and video scripts
Award entries that showcase achievements and position brands as industry leaders
Press releases, Get the media’s attention with professionally written press releases that compellingly highlight your news.
White papers and thought leadership articles for use across all comms channels for lead generation and brand advocacy.
Internal and external communications strategies
Speechwriting for events, conferences, pitch decks and corporate presentations
Internal newsletters to keep employees informed and engaged
External newsletters and email campaigns that connect with customers and stakeholders.
Monthly updates for training providers and corporate clients
New platform features & company updates for websites and social media
Inform, entertain, and establish authority with well-researched blog posts and articles expertly written in your tone of voice.
Researching, interviewing and writing compelling case studies
Managing client relationships and securing approvals
Providing insights to refine marketing strategies and strengthen customer engagement
Drive engagement with posts that are not just scroll-stoppers but conversation-starters. We ensure consistency in tone, messaging, and quality, no matter the platform, helping your brand build credibility and trust.
LinkedIn articles and posts that establish authority and thought leadership.
Social media engagement – creating posts, encouraging internal advocacy, and
fostering community
Blogs, case studies, and high-value content for enhanced brand positioning
Interviewing speakers and creating promotional content before, during and after events
Crafting speeches that leave a lasting impression
Writing post-event blogs, social posts, and press releases
From websites to social media, I know how to create impactful, optimised content across platforms
From consumer brands to hospitality, events, maritime, logistics, health and corporate training, I write content that speaks your audience’s language
I dig deep into your industry to produce content that’s not just well-written — it’s well-informed
I ensure every piece of content reflects your brand voice, values and messaging
I don’t just write — I build communication strategies that support business goals
Whether it’s a website, award entry, LinkedIn article or social post, I tailor content for maximum impact
I turn ideas into narratives that captivate, connect and drive action