Meet Sophie
Hey,
I’m Sophie — the founder and creative lead at PackAPunch Communications, with over 20years of experience in PR, marketing and content strategy. My career has taken me from securing front-page media coverage to developing high-impact messaging that helps brands grow — giving me a deep understanding of what makes content truly connect.
I’ve worked with global names like Umbro, Red Bull, Oxo, and The Prince’s Trust, as well as ambitious start-ups and industry leaders. That range has given me a sharp instinct for storytelling — I know how to uncover the right message, shape compelling narratives, and
deliver content that informs, persuades and performs.
A Career Built on Great Content
PR & Communications:
I began my career securing media coverage and crafting stories
that got noticed.
Digital Marketing:
I honed multi-channel strategies to engage diverse audiences.
Content Writing & Brand Strategy:
Today, I specialise in creating content that builds brand identity, credibility and engagement. I bring strategic thinking, creativity and a friendly, collaborative approach to every project. My strength lies in asking the right questions, simplifying complex topics and creating content that speaks directly to your audience.
Sophie brings strategic thinking, creativity and a friendly, collaborative approach to every project. Her strength lies in the ability to ask the right questions, simplify complex topics, and create content that speaks directly to the right audience. Whether she’s writing website copy, thought leadership articles or brand messaging, her work is always clear, engaging and results driven.
"Crafting compelling copy isn’t just about having a way with words—it’s about understanding people, asking the right questions, and thinking strategically. The best content doesn’t just inform; it resonates, influences, and compels action."
Daniela Gusman, Executive Director at Rise International
“Sophie is a wonderful person whose writing skills are impeccable. Her humour and eagerness are indeed one of her best characteristics, followed by genuinely being a reliable and caring person. I can strongly recommend Sophie as a true professional when it comes to any writing. Her curiosity and dedication will produce exactly what you need and want.” Marija Duli – People Manager, Seably
Sophie's Skills
At PackAPunch Communications, Sophie brings multi-channel marketing expertise, crafting impactful and optimised content across platforms—from websites to social media. With expertise across industries including consumer, hospitality, events, maritime, logistics, health, and corporate training, she creates content that truly speaks to your audience. Her expert research and writing ensures every piece is well-informed and well-written. She is passionate about brand championing, aligning each message with your brand’s voice, values, and messaging guidelines. Through a strategic approach, she goes beyond content to deliver communications that meet your business objectives.
Let's have a chat
Whether it’s website copy, thought leadership or brand messaging — my goal is always the same: clear, engaging, results-driven content.